Kevin Coochwytewa acknowledges that his Isleta Pueblo and Hopi heritage has inspired a lifelong appreciation for art and design. Being born into cultures with strong and important connections to the land and community has shaped his thought processes and enriched his client relationships. His paternal grandmother named him Talwif’tiyo, which means “Lightning Boy” in Hopi. Kevin strongly believes that his name is a natural representation of his drive to create powerful work for his clients.
Growing up surrounded by art forms that hold deep layers of meaning and symbolism undoubtedly influenced Kevin’s artistic methods, aesthetics, and design execution. This, combined with a fine arts education from the University of Arizona and years of working in senior creative roles, provided him with the skills, confidence, and discipline to successfully manage a diverse array of projects under pressing deadlines.
As art director and senior designer at the Heard Museum, an internationally recognized cultural and arts institution in Phoenix, Kevin played a critical role in building and maintaining the brand integrity of the museum across the board. This included producing innovative graphics work for the museum’s many cutting-edge exhibitions.
In his eight years as creative director for Native Peoples, a national consumer magazine with a readership of over 100,000, he planned and coordinated layouts for each issue, elevating the visual aesthetic of the bimonthly publication. Working closely with editors and staff, he created enticing, functional designs from cover to cover.
Most recently, Kevin was the graphic design lead at Eighth Generation, a Seattle-based art and lifestyle retail brand. There, he played a key role in the company's product development, the design of wool blankets, and marketing and social media efforts. He also managed the launch of the company's revamped online shop and website.
In addition to design work, he is a proud board member of the Hopi Education Endowment Fund (HEEF), which grows and protects financial resources to provide every Hopi tribal member with the opportunity to pursue their educational endeavors. He also currently serves on a committee to advise on the visioning and planning for a forthcoming art venue at Grand Canyon National Park.
Kevin's outlook as a versatile and collaborative creative professional is to maintain a high standard of excellence and have fun doing the work. His process always involves pushing boundaries and going above and beyond to exceed client expectations.
CREATIVE DESIGN SERVICES
Art + Creative Direction
Branding
Publication
Editorial
Exhibition Graphics
Environmental Graphics
Signage
Packaging
Advertising
Marketing
CLIENTS + COLLABORATORS
APLA Health
Arizona Office of Tourism
The Bay Foundation
Center of Southwest Studies
Denver Art Museum
Downtown Ventura Partners
Early Warning
Eighth Generation
Eiteljorg Museum
Faust Gallery
First Americans Museum
The Fralin Museum of Art
Grand Canyon Trust
Heard Museum
Heart & Soul Marketing
Hook
Idyllwild Arts
King Galle
CLIENTS + COLLABORATORS
APLA Health
Arizona Office of Tourism
The Bay Foundation
Center of Southwest Studies
Denver Art Museum
Downtown Ventura Partners
Early Warning
Eighth Generation
Eiteljorg Museum
Faust Gallery
First Americans Museum
The Fralin Museum of Art
Grand Canyon Trust
Heard Museum
Heart & Soul Marketing
Hook
Idyllwild Arts
King Galleries
Minneapolis Institute of Art
NABI (Native American Basketball Invitational)
The Nature Conservancy
NORC at the University of Chicago
Northwest Museum of Arts & Culture
Oklahoma State University Museum of Art
PBS
Pueblo of Isleta
The Rockwell Museum
Scottsdale Center for the Performing Arts
Smithsonian Books
Smithsonian National Museum of the American Indian
Smithsonian National Museum of Natural History
Suquamish Museum
SWAIA Santa Fe Indian Market
Tohono O'odham Community College
University of Arizona
The University of Arizona Press
University of Minnesota Press
University of Washington
Urias Communications
Virgil Ortiz Creations
Washington Conservation Action
Wheelwright Museum of the American Indian
PREVIOUS EMPLOYMENT
Eighth Generation, Graphic Design Lead
Native Peoples Magazine, Creative Director
The Sieb Organization, Senior Designer
Heard Museum, Art Director & Senior Designer
Sandhills Global, Lead Graphic Artist
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